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Case Study: Online Consumer Behavior
Study for a Market Research Firm

Quick Facts

  • Solutions and Services :

    End-to-end
    MR Operations
    Automated charting
    Report writing

  • Industry :

    Financial Services

  • Organization Size :

    Emerging MR firm

  • Country :

    25 geographies

Summary

The market research firm provided consumer insights and trends which were used to formulate strategy. The quality of data among the right audience along with nature of insights ensured that issues were addressed meaningfully.

Business Challenge

Some of the research challenges faced in conducting the study were as follows:

  • Scope of work increased by 10% but client wanted to improve overall speed of delivery by 15%
  • End-to-end research coordination/ logistics across 25 countries located in various regions
  • A total of n =12,500 interviews were conducted online and face-to-face

Our Solution

Annik provided effective solutions for the client:

  • Enhancement of quality of sample through digital finger printing
  • Reducing the manual process time through automated charting
  • Senior researcher worked on insights with minimum back and forth
  • Project management across service lines and integrating these

 

Results & Benefits

The study results helped in understanding:

  • Changes in online consumer behavior
  • Emergence of online shopping
  • Trends in the world of e-commerce
  • New trends in the digital marketplace

More specifically,

  • Deliverables were submitted before the targeted date committed to the client
  • Quality of output was noteworthy since stringent standards were adhered to

Value Proposition

  • The client kept updated at every stage of the project through regular communication
  • Any concerns of the client were addressed promptly providing steps to mitigate these
  • The quality of inputs (e.g. Data) as well as outputs (e.g. Tabs)were monitored closely

 

Case Study: Data Quality Management
solution for a Research & Advisory Firm

Quick Facts

  • Solutions and Services :

    Sample
    Quota Management
    Programming
    Digital Finger Printing

  • Industry :

    Consumer electronics

  • Organization Size :

    Top 10 in category

  • Country :

    16 geographies

Summary

Advisory firm creates industry reports using quality data which is of utmost importance. Obtained the right mix of respondents in line with census representation and collected data in a timely manner despite multiple vendors which led to a saving of 35 per cent.

Business Challenge

  • Taking a representative sample for the study in markets with strong and weak internet penetration
  • Fulfilling sample quotas to ensure consistency of respondents across waves

Our Solution

The study was conducted online in such a manner that the sample was representative of the entire country. This issue was kept in control by implementing stringent quotas in the study.

  • Regional quotas as well as age, gender and income quotas were set
  • The fulfillment of quotas was monitored closely
  • In most markets only online sample was taken
  • For two markets the online sample was blended with face-to-face
  • International quality standards/ processes were adhered to

Results & Benefits

The study provided data on the following aspects:

  • Devices connected to the internet
  • Type of content watched and frequency
  • Reasons for using/ not using internet-enabled devices
  • Importance of features of an internet-enabled devices
  • Intention to purchase internet-enabled devices
  • Reasons for wanting to/ not wanting to purchase
  • Clean data without any issues delivered in the desired format to the client across markets and waves.

Value Proposition

  • Timely delivery
  • 35% Savings
  • Hassle free Project Management
  • Online reporting through Survey Progress Monitor

 

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FieldworkPlus® is your resource for professional multi-mode data collection in which you would be confident to place your trust. Whether you require local panel or global services , fast turnaround or ‘hard to reach‘ sample – European, North & Latin American, Asian or Australia-Pacific respondents, FieldworkPlus® delivers cost effective performance every time.

FieldworkPlus® is a global provider of online sampling services. We also offer an array of value added services including Survey Scripting, Data Processing, Consultation, Programming & Hosting. Our goal is to provide our clients with the best possible services at an affordable price, and to always work in an ethical and professional manner.

In association with Annik, we combine deep research experience, technical excellence with industry-leading programming, hosting and data processing capabilities.

 

We are the single point of contact to ensure customized, cost effective panel sample.

 

Through our global panel network, we scan 200-plus leading sample vendors calling upon 50-million individuals across 65-plus countries to deliver panel performance and sample quality.

Hard to find sample, high volumes, multi regional or simply just looking for the best deal? Allow us to give you a free quote.

Require more than sample? Deliver the full professional online research solution with our full service solutions. The cost effective solutions used by leading research firms have never been more accessible. The latest research technologies, skills and methods waiting to extend your capabilities.

Our integrated services are provided in association with Annik, the leading global provider of market research outsourcing services. Delivering research expertise, responsiveness & quality, they have built a reputation of high value and satisfaction based throughout the industry.

 

What differentiates our services?

 

  • Multi-panel solutions
  • Quality
  • Global reach
  • Flexibility – 24×7 support
  • Customized solutions
  • Versatility – B2B, B2C and healthcare sample
  • Cost-effective solutions

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Case Study

Annik collects & disseminates valuable data and insights for a client, that addresses its quest for important business-decision drivers ...

Case Study

Annik helps advisory firm create a Data Quality Framework that standardizes process across data collection, leading to a saving of 35%...

Testimonials

It was good to receive reports within the timeline suggested by us. The team was very responsive. We were provided with local insights which helped us understand the unique data patterns seen in some countries

- Research Director, Luxury Products

Appreciate the extra help to ensure the best information. Please thank the Annik DP team for the efforts they put in to get this data back to me

- Head, Consumer Insights


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